Launching Brand-New Qualities to assist you Find Deeper Connections

Simply with time for Valentine’s Day, we’re debuting exciting product that is new developed to emphasize your indiv >and a sneak peek at our fresh look

At OkCupid, we’re focused on assisting our people link on a much much deeper degree — whether they’re looking some body not used to go out with or “the one.” Today we’re announcing two brand brand brand new, major item features that may do exactly that. You’ll notice each of them into the application, and we’re excited to know everything you think. Plus, next thirty days we’ll roll down a fresh, illustration-driven appearance — and we’re providing you with a sneak peek now.

NEW 2017 Questions & Categories:

Our iconic concerns have now been a main area of the OkCupid experience since the start. The better we understand you and can match you with people you’ll really click with with every question you answer. Our concerns allow you to show your self, also find out your self, and share your opinion regarding the things you worry most about.

2017 brings a bunch of topics we understand you’re acutely passionate about — topics that, just a few years back, we never ever will have thought could be therefore today that is relevant.

You’ll see a brand-new group of concerns that address topical issues, to help you concentrate in in the things — whether politics or intercourse — which can be most significant to you personally. We’ll update this question that is new each year. The original 2017 launch includes 50 of-the-moment concerns, addressing sets from ghosting to Trump, from weather switch to student financial obligation — the items you need to understand a person’s stance on before you meet them.

brand brand NEW DoubleTake Mobile Matching:

We’ve all had a romantic date with somebody who seemed actually adorable on line, but then there was clearly absolutely nothing to mention when you came across in individual. You miss out on who that person really is and what you may, or may not, have in common when you fly past a selfie.

We realize you’re more substance than simply selfie, therefore OkCupid’s DoubleTake that is new feature a much deeper glance at each member’s individuality right from the start. DoubleTake shows more photos and features each person’s personality and profile within a matching interface that is mobile. The DoubleTake that is new helps your individuality — whether this means showcasing a love for politics, art alcohol, dogs, the outside, or art — in order to relate with individuals you’ll actually click with in true to life.

“With DoubleTake, we reveal a lot more areas of a person we’re that is why is individuals tick in order for you’ll have actually better dates and better relationships. OkCupid has long been spot for interesting individuals who would you like to link predicated on something more than simply appears, because everybody has a tale. In the place of helping people accelerate, our DoubleTake function slows them down — so they can appreciate each other’s individuality,” said OkCupid CEO Elie Seidman.

The launch that is beta of demonstrated that slowing the knowledge results in better connections — and much more of these, too. Since DoubleTake’s beta launch, mutual matches regarding the software have actually tripled.

Previewing OkCupid’s Brand New Look:

This March, we’ll debut a brand new fresh look featuring enjoyable, lively pictures by Jay Daniel Wright, a skilled musician located in Berlin whose work can be located into The nyc occasions, Die Ziet, and Bloomberg Businessweek. Other important components regarding the design should include brand new typography and a bolder, cleaner aesthetic.

“OkCupid greets an exciting community of modern, revolutionary individuals,” Seidman explained. “We wanted our brand new design to reflect that, and in addition represent the individuality of OkCupid, too.”

That it is it’s you— our members — who make OkCupid the interesting, welcoming, artsy, nerdy, chill, cultured, foodie, outdoorsy, passionate, zen, quirky place. Many thanks for contributing to the vibrancy of this community that is okCupid.